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70.22% of online shopping carts are abandoned before checkout, per Baymard Institute's compilation of 50 studies through 2025. See abandonment rates by industry, top reasons, and how return policy clarity affects the number.
Chargeback fraud and misuse cost US merchants more than $170 billion a year, according to Chargebacks911's 2025 Cardholder Dispute Index. See the 2026 data on rates, costs, and friendly fraud by industry.
Only 165,000 new sellers launched on Amazon in 2025, a decade low, even as third-party sellers pushed past 61% of units sold. See the 2026 data on Amazon sellers, sales, and market share.
Shopify merchants sold $378.4 billion in goods in 2025, up 29% year over year, according to Shopify's FY2025 SEC filing. See the full 2026 breakdown of store counts, merchant numbers, countries, and revenue.
An estimated 19.3% of online sales were returned in 2025, according to the National Retail Federation and Happy Returns. See return rate benchmarks by category, cost, and fraud for 2026.
A Refund and Return Policy is essential for any online store. Learn what it must cover, why customers expect it, and how to generate one.
![19.3% of Online Orders Are Returned: 2026 [Benchmarks]](/_astro/ecommerce-return-rate-statistics-2026.CZg1x-y__1IyODE.webp)
