56.4% of US Ecommerce Sales Are Now Mobile [2026 Data]

Smartphones drove 56.4% of US online holiday transactions in 2025, up from 54.5% the year before, according to Adobe Analytics’ review of more than 1 trillion visits to US ecommerce sites between November 1 and December 31. That is the first holiday season mobile carried a clear majority of every online dollar, and non-holiday months are now catching up fast.

If you run a store, the practical question is not whether mobile matters, it is how big the gap between your mobile traffic and your mobile checkout completion has become. The data below breaks that gap down by season, shopping day, and product category.

What percentage of US ecommerce sales come from mobile in 2026?

Mobile carried 56.4% of US online holiday transactions during the November 1 to December 31, 2025 window, according to Adobe Analytics’ review of more than 1 trillion visits to US retail sites, 100 million SKUs, and 18 product categories. That is up from 54.5% in 2024, a gain of 1.9 percentage points in a single year, and it caps a run that Adobe says has climbed every year since 2020, when holiday mobile share stood at 40%.

The trend is not limited to the holidays anymore. Mobile crossed the 51% mark of total US online spend in October 2025, working out to $45.6 billion of $88.7 billion in total online spend for the month, up 11.6% year over year. Adobe called this the first time mobile carried a majority share of a non-holiday month, a milestone that had not happened before in its tracked data.

Figure 1: US mobile ecommerce share milestones since 2020. Source: Adobe Analytics, holiday and monthly online-spend reporting.

Mobile is no longer a holiday spike layered on top of a desktop-dominant year. It is closing the gap between its holiday peaks and its everyday baseline, which is the more durable signal for where checkout design budgets should go next.

Has mobile overtaken desktop for everyday online shopping?

Yes, at least by transaction share, and the shift happened faster than the year-over-year holiday numbers alone suggest. As recently as July 2024, mobile averaged 47.7% of US ecommerce spend across the month, per Adobe Analytics. By October 2025, that monthly figure had risen to 51%, before climbing further to 56.4% across the 2025 holiday season itself.

Figure 2: Mobile’s share of US online spend across three measurement periods. Source: Adobe Analytics, 2024 and 2025 reporting.

The gap between a routine month and peak holiday shopping is narrowing, not widening. That matters for planning: a checkout built to handle mobile only during a Black Friday spike is now under-built for an ordinary Tuesday in October.

Which shopping days have the highest mobile share?

Mobile share is not flat across the calendar. It peaks on days built around gift-giving urgency and dips slightly on days with more considered, higher-ticket purchases. Christmas Day 2025 was the single mobile-heaviest day Adobe tracked, at 66.5% mobile share, up from 65% in 2024. Thanksgiving Day 2025 reached 61.6%, up from 59.3% in 2024. Cyber Monday, typically the largest single online shopping day of the year, still skews a little more mobile than the season average: mobile spending hit $7.6 billion of the day’s record $14.25 billion total, roughly 57% of Cyber Monday’s online sales and a 13.3% year-over-year increase in mobile dollars specifically.

Shopping moment	2024 mobile share	2025 mobile share
Christmas Day	65.0%	66.5%
Thanksgiving Day	59.3%	61.6%
Cyber Monday	Not disclosed	~57.0%
Full holiday season	54.5%	56.4%

Figure 3: Share of Cyber Monday 2025 online spending by device. Source: Adobe Analytics, Cyber Monday 2025 recap.

Every gift-driven shopping day Adobe tracks now clears a mobile majority, and the highest-traffic single day of the year, Cyber Monday, is no exception even though it carries the biggest basket sizes of the season.

Do all product categories have the same mobile share?

No, and the spread is wide. Adobe’s category-level data from mid-2024 shows personal care and cosmetics at 77% mobile and online grocery at 68.2% mobile, both comfortably mobile-majority. Apparel sat at 60.8% mobile. At the other end, home improvement was 33.3% mobile and consumer electronics just 21.3% mobile, categories where shoppers tend to research more and spend more per order before committing.

Figure 4: Mobile share of US ecommerce spend by product category. Source: Adobe Analytics, monthly category tracking, July 2024 data. Category shares shift over time and are directional for planning rather than a fixed rule.

Adobe also found a retailer-size split worth flagging: large retailers with over $1 billion in annual revenue averaged 52.8% mobile share monthly, versus 43% for retailers in the $10 million to $100 million range, in the same July 2024 dataset. Smaller merchants appear to be lagging the mobile shift their larger competitors have already made, which likely reflects investment in mobile-optimized checkout rather than a difference in customer intent.

Figure 5: Classifying real 2024-2025 mobile share figures as mobile-majority versus desktop-leaning. Source: Adobe Analytics, figures as cited above.

A store selling apparel or personal care is already running a mobile-first business whether its checkout was designed that way or not. A store selling electronics or home goods still has more of its revenue tied to a device where return and refund terms are easier to read in full, which is worth factoring into how those terms are written and where they are linked.

Regardless of category, when a mobile shopper does convert, the return and refund terms they saw, or skipped, before checkout still govern the sale. A Refund Policy Generator that produces short, mobile-readable terms removes one friction point that a category with low mobile share and low mobile trust cannot afford to add on top of everything else working against the sale.

Category mobile share is not converging toward one number. It is splitting further apart, with impulse-driven categories pulling further ahead of considered-purchase categories every year Adobe measures it.

The Bottom Line

Mobile’s share of US ecommerce sales is no longer a holiday story. Holiday-season mobile share reached 56.4% in 2025, but the more telling number is that an ordinary month, October 2025, cleared a 51% mobile majority for the first time. Category still matters: personal care and grocery are firmly mobile-first at 77% and 68.2%, while electronics remains a desktop-leaning 21.3%. For a merchant, the practical move is treating mobile checkout as the default experience to optimize, not a smaller-screen version of desktop, and pairing that checkout with a return and refund policy a shopper can actually read on the device where more than half of them are already buying. See the related mobile commerce share and cart abandonment data for how mobile’s growing share interacts with checkout drop-off.

Frequently Asked Questions

What percentage of ecommerce is mobile in 2026? Smartphones accounted for 56.4% of US online transactions during the 2025 holiday season (November 1 to December 31), up from 54.5% in 2024, according to Adobe Analytics’ review of more than 1 trillion visits to US retail sites. Outside the holidays, mobile crossed 51% of US online spend in October 2025.

Has mobile overtaken desktop for everyday online shopping? Yes, at least by transaction volume. Adobe Analytics recorded mobile at 51% of US online spend in October 2025, the first non-holiday month mobile carried a majority, up from a 47.7% monthly average as recently as July 2024.

Which shopping days have the highest mobile share? Christmas Day is the mobile-heaviest shopping day Adobe tracks, at 66.5% mobile share in 2025 versus 65% in 2024. Cyber Monday 2025 mobile spending reached $7.6 billion, roughly 57% of that day’s $14.25 billion in online sales.

Do all product categories have the same mobile share? No. Adobe’s category data from mid-2024 shows personal care and cosmetics at 77% mobile and online grocery at 68.2% mobile, while consumer electronics sat at just 21.3% mobile, reflecting how order value and consideration time change device choice.

Sources and References

1. Adobe. (2026). “Holiday Shopping Season Drove a Record $257.8 Billion Online.” Adobe Analytics review of over 1 trillion visits to US retail sites, 100 million SKUs, 18 product categories, Nov 1 to Dec 31, 2025.
2. Adobe. (2025). “Cyber Monday Hits Record $14.25 Billion in Online Spending.” Cyber Monday 2025 device-share breakdown.
3. Adobe Digital Insights. (2025). “US Online Spending Hits $88.7B in October 2025.” Monthly mobile share of US online spend.
4. Forbes, citing Adobe Analytics. (2024). “Mobile Devices Beating Desktops As Primary Way To Shop.” July 2024 monthly and category-level mobile share, retailer-size breakdown.
5. Chain Store Age. (2026). “Adobe: Holiday E-Commerce Beats Expectations With Record $257.8B.” Holiday season recap confirming year-over-year mobile share comparison.

Note: All figures verified as of August 2026. Category-level and retailer-size mobile share figures are drawn from Adobe’s July 2024 reporting and are directional rather than current-month figures; holiday-season and monthly device-share figures are current through the 2025 holiday season and October 2025. Headline figures are refreshed at least twice a year.