US shoppers spent $14.25 billion online on Cyber Monday in 2025, up 7.1% year over year, according to Adobe Analytics. That kept Cyber Monday the single biggest online shopping day of the year, ahead of Black Friday’s $11.8 billion four days earlier. What follows is what the sales data says about spending, devices, categories, and what a Cyber Monday purchase means for a store’s return policy.
How much did Cyber Monday 2025 online sales grow?
Cyber Monday 2025 online sales reached $14.25 billion in the US, up 7.1% from the year before, according to Adobe Analytics, which tracked more than 1 trillion visits to US retail websites and over 100 million SKUs across 18 product categories for its 2025 holiday reporting. Spending peaked at $16 million per minute between 8 p.m. and 10 p.m., the busiest stretch of the day. Electronics, apparel, and furniture drove most of the growth, and together with a smaller “everything else” bucket they account for the full day’s total.
Figure 1: Cyber Monday 2025 online sales split by category, with the residual “everything else” bucket calculated as the total $14.25 billion minus the three named categories. Source: Adobe Analytics, December 2025.
Electronics grew fastest of the named categories at 12.8% year over year, with discounts averaging 31% off list price. Apparel discounts averaged 25% off and toys 28% off, deep enough to pull shoppers who had already spent on Black Friday back for a second wave of purchases. Those discount levels held roughly steady with the prior year rather than deepening further, which Adobe’s analysts read as a sign that retailers front-loaded their biggest price cuts earlier in the season instead of saving them for Cyber Monday itself.
How does Cyber Monday compare to Black Friday and the rest of the holiday season?
Cyber Monday was the biggest single day of the 2025 holiday season, but it sits inside a much larger stretch of spending, and the two headline days are no longer easily separated from the days around them. Adobe measured the full five-day Cyber Week period, Thanksgiving Day through Cyber Monday, at $44.2 billion online, up 7.7% year over year, and forecast the entire Nov. 1 to Dec. 31 holiday season at $253.4 billion, up 5.3% year over year. Cyber Monday’s $14.25 billion and Black Friday’s $11.8 billion together made up about 59% of that five-day Cyber Week total, with Thanksgiving Day, Small Business Saturday, and the Sunday in between splitting the remaining 41% among three separate, smaller shopping days.
Figure 2: US online sales across four overlapping 2025 measurement windows. Cyber Week and the full season both include Black Friday and Cyber Monday, so the bars are not additive. Source: Adobe Analytics, December 2025.
For a full breakdown of Black Friday’s own spending and return numbers, see our Black Friday sales and return data for 2026. The two days are increasingly treated as one connected event by retailers, with deals often running continuously from Thanksgiving through Monday night rather than resetting for each day, which is part of why Adobe’s own analysts noted that Black Friday now challenges Cyber Monday’s traditional dominance as the top revenue day.
How many people shopped, and on what device?
75.9 million people shopped online specifically on Cyber Monday 2025, up from 64.4 million in 2024, according to NRF and Prosper Insights & Analytics’ annual survey of 3,099 US adults, fielded November 26-30, 2025 with a margin of error of plus or minus 1.8 percentage points. That is a jump of roughly 11.5 million shoppers in a single year. Of those 75.9 million shoppers, 46.9 million shopped via a mobile device, up from 40.4 million in 2024, making mobile the most popular way to browse and buy on Cyber Monday for the second year running.
Figure 3: Mobile devices’ share of total Cyber Monday online sales, five years apart. Source: Adobe Analytics, 2020 and December 2025.
Mobile sales alone reached $8.2 billion on Cyber Monday 2025, up 8.0% year over year and now worth more than the entire day’s total was as recently as 2019. Buy now, pay later purchases followed the same device pattern: BNPL orders totaled $1.03 billion, up 4.2% year over year, with 79.4% of that spend happening on a phone, well above the 57.5% mobile share of overall Cyber Monday sales. That gap suggests shoppers reach for installment-payment options disproportionately on their phones, where a smaller monthly figure at checkout is more likely to close a sale than the full price shown up front.
How is AI changing how people find Cyber Monday deals?
Shoppers increasingly arrived at retail sites through an AI assistant or chatbot rather than a search engine or a direct link. Adobe Analytics measured AI and chatbot referral traffic to US retail sites up 670% year over year on Cyber Monday 2025 alone, and up 760% for the holiday season to date through December 1, 2025, a far steeper climb than overall traffic growth to those same sites. Adobe broke this figure out as its own named category in the December 2, 2025 holiday report rather than folding it into general referral traffic, a sign the firm now considers AI-driven visits large enough to track on their own.
That traffic surge does not yet mean AI-driven visits convert at the same rate as a shopper who searched a retailer by name, but the scale of the jump, more than sevenfold in a single year, makes it one of the fastest-moving channels retailers are tracking heading into 2026.
Cyber Monday 2025 at a glance
| Metric | Cyber Monday 2025 | Year-over-year change |
|---|---|---|
| Total online sales | $14.25 billion | +7.1% |
| Mobile share of sales | 57.5% ($8.2 billion) | +8.0% |
| Online shoppers (NRF) | 75.9 million | up from 64.4 million |
| BNPL online spend | $1.03 billion | +4.2% |
Source: Adobe Analytics (2025); National Retail Federation and Prosper Insights & Analytics (2025).
What happens if a Cyber Monday purchase needs to be returned?
Cyber Monday purchases run into the same return-eligibility questions as any other online order, with one added wrinkle: many retailers extend the return window specifically for deals bought in late November and early December, so an item that would otherwise fall outside a 30-day window can still qualify.
Figure 4: The standard eligibility test most refund policies apply to a Cyber Monday return, with the holiday-extended window as the first gate. Illustrative flow based on common refund policy terms, not a single named source.
Online orders return at a higher rate than in-store purchases generally: 19.3% of online sales are estimated to be returned against a 15.8% overall 2025 return rate, per NRF and Happy Returns’ 2025 Retail Returns Landscape report, and holiday-season returns specifically are forecast closer to 17%. That matters more for Cyber Monday than for almost any other shopping day, since every single sale that day is an online order by definition. Our post-Christmas returns data for 2026 covers what happens to that volume once the gifts are unwrapped, including fraud rates and what shoppers say they want from a return policy. A refund policy generator that states the return window, condition requirements, and refund-versus-credit terms up front is the fastest way to get Cyber Monday sale terms in writing before the returns start arriving; the same terms carry through Christmas shopping and into the new year, a topic our upcoming Christmas-specific spending post will cover in more depth.
Retailers that publish an extended holiday return window plainly, rather than leaving shoppers to guess whether a Cyber Monday deal follows the standard 30-day rule, cut down on disputes before they turn into chargebacks.
The Bottom Line
The number worth remembering is $14.25 billion, what US shoppers spent online on Cyber Monday in 2025, up 7.1% from the year before and still the single biggest online shopping day of the year. Mobile now accounts for more than half of that spending at 57.5%, up from 41.4% just five years ago, and AI-referred traffic to retail sites grew more than sevenfold in a single year. None of that growth changes the return math: every Cyber Monday sale is an online order, and online orders come back at a higher rate than in-store purchases. Retailers who publish clear, holiday-extended return terms before Cyber Monday deals go live keep more of that record spending as repeat business instead of a dispute.
Frequently Asked Questions
How much did US shoppers spend online on Cyber Monday 2025? $14.25 billion, according to Adobe Analytics, up 7.1% from Cyber Monday 2024. It remained the single largest online shopping day of the year, ahead of Black Friday’s $11.8 billion.
What percentage of Cyber Monday 2025 sales came from mobile devices? 57.5% of Cyber Monday 2025 sales, worth $8.2 billion, came from mobile devices, per Adobe Analytics, up from 41.4% in 2020 and up 8.0% year over year.
What did shoppers buy most on Cyber Monday 2025? Electronics led at $3.7 billion in online sales, up 12.8% year over year, followed by apparel at $2.6 billion and furniture at $1.8 billion, according to Adobe Analytics.
How is AI changing how people shop on Cyber Monday? AI and chatbot referral traffic to US retail sites jumped 670% year over year on Cyber Monday 2025, and was up 760% for the season to date through December 1, according to Adobe Analytics.
Sources and References
- Adobe. (2025). “Cyber Monday Hits Record $14.25 Billion in Online Spending.” Published December 2, 2025, based on Adobe Analytics tracking of more than 1 trillion visits to US retail sites.
- National Retail Federation. (2025). “Thanksgiving Holiday Weekend Draws a Record 203 Million Shoppers.” Survey of 3,099 US adults with Prosper Insights & Analytics, fielded November 26-30, 2025.
- Digital Commerce 360. (2025). “NRF: Consumers to return almost $850B in merchandise in 2025.” Reporting NRF and Happy Returns’ 2025 Retail Returns Landscape survey of 2,006 consumers and 358 retailers.
- TechCrunch. (2025). “Black Friday sets online spending record of $11.8B, Adobe says.” Reporting Adobe Analytics data, published November 29, 2025.
Note: All figures verified as of September 2026. Cyber Monday sales, mobile, and AI-referral figures are refreshed at least twice a year as Adobe Analytics and NRF publish updated reports.
