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$378.4B GMV: Shopify 2026 (Stores and Sellers)

Refund Policy · 24 Jul, 2026

$378.4B GMV: Shopify 2026 (Stores and Sellers)

Shopify merchants sold $378.4 billion in goods in 2025, up 29% year over year, according to Shopify's FY2025 SEC filing. See the full 2026 breakdown of store counts, merchant numbers, countries, and revenue.

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83% of Small Businesses Have a Website: 2026

Terms & Conditions · 24 Jul, 2026

83% of Small Businesses Have a Website: 2026

83% of US small businesses have a website as of 2025, up from 65% in 2018, according to Clutch's August 2025 survey of 406 small business owners. See the full 2026 data on adoption, reasons for going without, and lead sources.

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19.3% of Online Orders Are Returned: 2026 [Benchmarks]

Refund Policy · 23 Jul, 2026

19.3% of Online Orders Are Returned: 2026 [Benchmarks]

An estimated 19.3% of online sales were returned in 2025, according to the National Retail Federation and Happy Returns. See return rate benchmarks by category, cost, and fraud for 2026.

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91% Skip Terms and Conditions: 2026

Terms & Conditions · 23 Jul, 2026

91% Skip Terms and Conditions: 2026

91% of consumers accept terms and conditions without reading them, per Deloitte's Global Mobile Consumer Survey. See 2026 data on who reads terms and conditions, how long it takes, and why almost nobody does it.

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App Store 2026: 149 Billion Downloads, $167B Spent

EULA · 22 Jul, 2026

App Store 2026: 149 Billion Downloads, $167B Spent

Apps were downloaded 149 billion times in 2025 and consumers spent $167 billion inside them, per Sensor Tower's State of Mobile 2026 report. See app counts, revenue splits, and rejection data for Apple App Store and Google Play.

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Cookie Consent 2026: Accept Rates and Trends

Cookie Policy · 18 Jul, 2026

Cookie Consent 2026: Accept Rates and Trends

Only 15% of cookie banners are minimally GDPR-compliant and about 25% of visitors accept all cookies on first click. See the 2026 cookie consent data by device, region, and banner design.

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