Third-party sellers generated $172.2 billion in fee revenue for Amazon in 2025, 24.0% of the company’s $716.9 billion in total net sales, according to Amazon’s own SEC filings. That is up from $156.1 billion in 2024 and more than 66% higher than the $103.4 billion Amazon collected from outside sellers in 2021. The marketplace business that started as a side project now generates roughly a quarter of every dollar Amazon reports.
That growth has not slowed down, but it has changed shape. Fewer new sellers are joining, the ones already selling are earning more, and Amazon’s take from that activity keeps setting new highs. Here is the 2026 data on what third-party sellers actually pay Amazon, how that compares to Amazon’s other businesses, and what it means for anyone running a seller account.
How much do third-party sellers pay Amazon in fees?
Amazon’s third-party seller services segment, the commissions, fulfillment charges, and related fees it collects from outside sellers, generated $172.2 billion in 2025, up from $156.1 billion in 2024. That is a 10.3% year-over-year increase and the segment’s fifth straight year of growth. Since 2021, when it brought in $103.4 billion, seller-fee revenue has climbed 66%.
Figure 1: Amazon’s third-party seller services net sales, 2021 to 2025. Source: Amazon.com, Inc. SEC filings, as compiled by StockAnalysis.com.
Seller fees are no longer a side business. They are one of Amazon’s largest and most consistent revenue lines, year after year.
How does seller-fee revenue compare to Amazon’s other business lines?
Third-party seller services was Amazon’s second-largest revenue line in 2025, behind only online stores. At $172.2 billion, it outsized AWS ($128.7 billion) and advertising services ($68.6 billion) individually. Online stores, Amazon’s own first-party retail, still leads at $269.3 billion, but as a share of total net sales, seller-fee revenue actually slipped slightly, from 24.5% in 2024 to 24.0% in 2025, because AWS and advertising both grew faster in percentage terms.
Figure 2: Share of Amazon’s $716.9 billion in 2025 net sales, by segment. Source: Amazon.com, Inc. SEC filings, as compiled by StockAnalysis.com.
Seller fees still make up close to a quarter of every dollar Amazon reports, more than the entire advertising business brought in.
Is Amazon’s marketplace fee business now bigger than AWS?
Yes, and it has been for at least two years running. Amazon’s third-party seller services revenue outearned AWS in both 2024 ($156.1 billion versus $107.6 billion) and 2025 ($172.2 billion versus $128.7 billion), even though AWS remains the more profitable segment on margin. Advertising services, the company’s other fast-growing non-retail line, trailed both at $68.6 billion in 2025.
Figure 3: Amazon’s three largest non-retail revenue lines, 2025. Source: Amazon.com, Inc. SEC filings, as compiled by StockAnalysis.com.
Cloud computing gets most of the attention, but on pure revenue, outside sellers now hand Amazon more money each year than AWS customers do.
What share of Amazon’s sales comes from third-party sellers?
Independent, third-party sellers accounted for more than 60% of units sold in Amazon’s store in 2025, according to Amazon’s own 2025 Small Business Empowerment Report. Marketplace Pulse, which tracks Amazon’s seller ecosystem independently, puts the third-party share of total gross merchandise value even higher, at 69% in 2025, up from 60% in 2019. For the fuller picture on Amazon’s overall seller base and market position, see our breakdown of Amazon’s 2026 seller statistics.
Third-party sellers are not a minority of Amazon’s business anymore. They supply most of what actually gets sold.
How many third-party sellers cross $1 million a year?
More than 75,000 independent sellers surpassed $1 million in annual sales on Amazon in 2025, a 36% increase from 2024, according to Amazon’s own reporting. US-based independent sellers averaged over $375,000 in annual sales in 2025, up nearly 30% from 2024, and more than 11,000 US sellers grew their sales by 10x or more during the year. Those totals sit across a catalog large enough that even a small percentage swing represents millions of individual listings; see our count of how many products Amazon sells for that scale.
Fewer sellers are launching for the first time each year, but the ones who stay are crossing seven figures faster than before.
How many jobs do third-party sellers support?
Amazon says independent sellers supported more than 2 million jobs across the United States in 2025, spanning warehousing, logistics, marketing, and product development roles tied to marketplace selling. Those sellers moved an estimated 5 billion products through Amazon’s fulfillment and logistics network over the year, and sellers who joined Amazon for the first time in 2025 generated more than $18 billion in sales on their own.
Amazon’s marketplace is not just a sales channel for these sellers. It is now a meaningful piece of the US labor market tied to a single company’s platform.
Do third-party sellers need their own Terms and Conditions?
Amazon’s Business Solutions Agreement governs every sale made through Amazon’s marketplace, but it has no authority over anything a seller does outside that one channel. A seller who also runs a Shopify storefront, a direct-to-consumer website, or a social commerce shop needs a separate, plain-language Terms and Conditions page covering that side of the business. Seller costs specific to Amazon’s own fulfillment program, particularly FBA storage and fulfillment fees, are one of the fastest-moving parts of this topic and worth tracking on their own as Amazon updates its fee schedule through the year.
Figure 4: The basic test for whether a third-party seller needs its own Terms and Conditions beyond Amazon’s marketplace agreement.
Sellers running that kind of multi-channel storefront can generate a Terms and Conditions page built for ecommerce in a few minutes, rather than adapting language written for a different kind of business.
The moment a seller sells anywhere Amazon does not control, Amazon’s terms stop being enough.
How has Amazon’s third-party marketplace grown since 2021?
Third-party seller services revenue has grown every year since 2021, from $103.4 billion that year to $172.2 billion in 2025. The pace has not been constant: growth peaked at 19.0% in 2023, then cooled to 11.4% in 2024 and 10.3% in 2025, even as the dollar total kept climbing.
Figure 5: Amazon’s third-party seller services revenue at three points between 2021 and 2025. Source: Amazon.com, Inc. SEC filings, as compiled by StockAnalysis.com.
The marketplace fee business has grown every single year on record. It just has not always grown at the same speed.
Amazon’s revenue by segment, 2024 vs 2025
Third-party seller services grew slower in percentage terms than Amazon’s other major non-retail lines in 2025, even though it remained the larger dollar business of the three.
| Revenue segment | 2024 | 2025 | YoY growth |
|---|---|---|---|
| Third-party seller services | $156.1B | $172.2B | +10.3% |
| Advertising services | $56.2B | $68.6B | +22.1% |
| AWS | $107.6B | $128.7B | +19.7% |
| Online stores | $247.0B | $269.3B | +9.0% |
Source: Amazon.com, Inc. SEC filings, fiscal years 2024 and 2025, as compiled by StockAnalysis.com.
The Bottom Line
Amazon’s marketplace has become a fee business as much as a retail one. Third-party sellers paid Amazon $172.2 billion in 2025, 24.0% of the company’s total net sales, and that figure has grown 66% since 2021 even as its growth rate cooled over the last two years. The sellers driving that revenue are also concentrating at the top: more than 75,000 crossed $1 million in annual sales, up 36% in a single year, while the segment as a whole now out-earns AWS. For anyone selling through Amazon’s marketplace and elsewhere, the practical takeaway is that Amazon’s own agreement covers only the Amazon side of the business. Everything sold through a separate storefront still needs its own current, plain-language terms.
Frequently Asked Questions
How much did Amazon earn from third-party sellers in 2025? Amazon’s third-party seller services revenue reached $172.2 billion in 2025, 24.0% of the company’s $716.9 billion in total net sales, up from $156.1 billion in 2024, according to Amazon’s own SEC filings.
What percentage of Amazon’s sales come from third-party sellers? Independent, third-party sellers accounted for more than 60% of units sold in Amazon’s store in 2025, according to Amazon’s own 2025 Small Business Empowerment Report. Marketplace Pulse puts third-party sellers’ share of total gross merchandise value even higher, at 69%.
How many Amazon third-party sellers earn over $1 million a year? More than 75,000 independent sellers surpassed $1 million in annual sales on Amazon in 2025, a 36% increase from 2024, according to Amazon’s own reporting.
How many jobs do Amazon’s third-party sellers support? Amazon says independent sellers supported more than 2 million jobs across the United States in 2025, while moving an estimated 5 billion products annually through its logistics network.
Sources and References
- StockAnalysis.com. “Amazon.com, Inc. (AMZN) Revenue by Segment.” Compiled from Amazon’s SEC filings, fiscal years 2021 through 2025.
- About Amazon. (2025). “Amazon’s 2025 Small Business Empowerment Report.”
- Marketplace Pulse. (2026). “Amazon GMV Surpassed $800 Billion in 2025.” Analysis based on Amazon financial disclosures.
Note: All figures verified as of September 2026. Amazon’s segment revenue changes each quarter, so headline figures here are refreshed at least twice a year.
