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Amazon collected an estimated 30% of every dollar sold through its third-party marketplace in 2025, weighing its disclosed $172.2 billion seller-services revenue against Marketplace Pulse's third-party GMV estimate. See the 2026 data on Amazon's marketplace revenue mix and the 1P vs 3P split.
Amazon Prime reached 201 million US members in the December 2025 quarter, per Consumer Intelligence Research Partners survey data, with members spending more than double what non-Prime shoppers spend. Here is the 2026 data on Prime membership, spend, and Prime Day sales.
Third-party sellers generated $172.2 billion in fee revenue for Amazon in 2025, 24% of the company's total net sales, according to Amazon's own SEC filings. See the 2026 data on seller fees, sales share, and growth.
Amazon lists roughly 600 million products for sale as of 2026, per AMZScout's Product Database, with third-party sellers supplying 588 million (97.9%) of that total. See the seller split, category breakdown, and growth since 2015.
Amazon has roughly 9.7 million registered seller accounts worldwide, but Marketplace Pulse counts only 1.65 million as genuinely active at the end of 2025, down from 2.4 million in 2021. See the full 2026 breakdown by country, fulfillment method, and revenue tier.
Only 165,000 new sellers launched on Amazon in 2025, a decade low, even as third-party sellers pushed past 61% of units sold. See the 2026 data on Amazon sellers, sales, and market share.
