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19.3% of Online Purchases Are Returned: 2026 Data

Refund Policy · 05 Aug, 2026

19.3% of Online Purchases Are Returned: 2026 Data

An estimated 19.3% of online purchases were returned in 2025, according to the National Retail Federation and Happy Returns. See the 2026 return-rate breakdown by category, region, and season.

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46% of Apps Are Uninstalled Within 30 Days (2026 Data)

EULA · 04 Aug, 2026

46% of Apps Are Uninstalled Within 30 Days (2026 Data)

46.1% of installed apps are uninstalled within 30 days, according to AppsFlyer's 2025 analysis of 1.3 billion+ installs. See 2026 mobile app usage, download, and revenue data from Sensor Tower's State of Mobile report, including AI app growth and App Store versus Google Play splits.

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NYC Just Passed the Country's First Municipal Click-to-Cancel Rule

Refund Policy · 04 Aug, 2026

NYC Just Passed the Country's First Municipal Click-to-Cancel Rule

On July 10, 2026, Mayor Zohran Mamdani and DCWP Commissioner Samuel Levine adopted New York City's Click-to-Cancel rule, the first municipal cancellation law in the country, taking effect October 1, 2026.

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25.4% of Visitors Accept All Cookies in 2026

Cookie Policy · 04 Aug, 2026

25.4% of Visitors Accept All Cookies in 2026

Only 25.4% of website visitors click Accept all on a cookie banner's first screen, per Advance Metrics' 2023 study of 1.2 million-plus visitors. See 2026 data on self-reported vs. observed accept rates, banner design effects, and second-level settings behavior.

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36.2 Million Small Businesses in the US: 2026 Data

Terms & Conditions · 03 Aug, 2026

36.2 Million Small Businesses in the US: 2026 Data

There are 36,207,130 small businesses in the United States as of February 2026, making up 99.9% of all US businesses, according to the SBA Office of Advocacy. See the full breakdown by size, industry, state, ownership, and survival rate.

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15.14% of Returns Are Fraudulent: Costs & Methods 2026

Refund Policy · 03 Aug, 2026

15.14% of Returns Are Fraudulent: Costs & Methods 2026

About 15.14% of US retail returns were fraudulent or abusive in 2024, costing retailers $103 billion, according to Appriss Retail and Deloitte's Consumer Returns report. See 2026 return fraud rates, costs, and detection methods.

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