influencer-marketing

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18 Oct, 2026

53.5M Americans Bought via Instagram in 2025 [Data]

53.5 million Americans bought something through Instagram in 2025, up from 46.2 million in 2023, according to eMarketer data compiled by Capital One Shopping Research. See US buyer growth, spending, and influencer marketing numbers for 2026.

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Disclaimer
27 Jul, 2026

96% of Sponsored Influencer Posts Go Undisclosed: 2026 Data

96% of sponsored influencer posts in a 100M-post Twitter study carried no disclosure, per peer-reviewed research published in Marketing Science. See the 2026 data on disclosure rates, FTC enforcement, and what actually changes behavior.

TCT Team read more

Influencer marketing

53.5M Americans Bought via Instagram in 2025 [Data]

96% of Sponsored Influencer Posts Go Undisclosed: 2026 Data