2.1% Convert: Freemium App Benchmarks for 2026
Freemium apps convert just 2.1% of downloads to paid by day 35 in 2026, versus 10.7% for hard-paywall apps, per RevenueCat. See revenue-per-install, category, and year-over-year conversion benchmarks.
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Freemium apps convert just 2.1% of downloads to paid by day 35 in 2026, versus 10.7% for hard-paywall apps, per RevenueCat. See revenue-per-install, category, and year-over-year conversion benchmarks.