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93% of test subjects agreed to a fake site's terms of service loaded with outrageous clauses without reading it, per Obar and Oeldorf-Hirsch's peer-reviewed 2020 study of 543 people. See how that figure compares across five studies.
Only 9.4% of consumers open terms and conditions when access is optional, per a European Commission study of 12,000 consumers, but that jumps to 77.9% when scrolling through is required. See the full 2026 breakdown by format, age, and country.
91% of consumers accept terms and conditions without reading them, per Deloitte's Global Mobile Consumer Survey. See 2026 data on who reads terms and conditions, how long it takes, and why almost nobody does it.
