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25.4% of Visitors Accept All Cookies in 2026

Cookie Policy · 04 Aug, 2026

25.4% of Visitors Accept All Cookies in 2026

Only 25.4% of website visitors click Accept all on a cookie banner's first screen, per Advance Metrics' 2023 study of 1.2 million-plus visitors. See 2026 data on self-reported vs. observed accept rates, banner design effects, and second-level settings behavior.

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36.2 Million Small Businesses in the US: 2026 Data

Terms & Conditions · 03 Aug, 2026

36.2 Million Small Businesses in the US: 2026 Data

There are 36,207,130 small businesses in the United States as of February 2026, making up 99.9% of all US businesses, according to the SBA Office of Advocacy. See the full breakdown by size, industry, state, ownership, and survival rate.

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15.14% of Returns Are Fraudulent: Costs & Methods 2026

Refund Policy · 03 Aug, 2026

15.14% of Returns Are Fraudulent: Costs & Methods 2026

About 15.14% of US retail returns were fraudulent or abusive in 2024, costing retailers $103 billion, according to Appriss Retail and Deloitte's Consumer Returns report. See 2026 return fraud rates, costs, and detection methods.

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72.9 Million Freelancers Now Work in the US in 2026

Terms & Conditions · 02 Aug, 2026

72.9 Million Freelancers Now Work in the US in 2026

72.9 million people freelanced independently in the US in 2025, per MBO Partners' 15th annual State of Independence report, while Upwork found 1 in 4 skilled knowledge workers now freelance, generating $1.5 trillion in 2024 earnings.

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2.49 Million Apps Are on the Apple App Store [2026 Data]

EULA · 02 Aug, 2026

2.49 Million Apps Are on the Apple App Store [2026 Data]

The Apple App Store carried 2,488,542 apps as of July 25, 2026, per 42matters' live tracker, and developers added nearly 560,000 new apps in the first half of 2026 alone. See the current count, the growth surge, and how the total has changed since 2008.

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US Affiliate Spend Hits $11.99B: 2026

Disclaimer · 01 Aug, 2026

US Affiliate Spend Hits $11.99B: 2026

US affiliate marketing spending crossed $10 billion for the first time in 2025, reaching an estimated $11.99 billion, according to Statista. See the 2026 data on market size, affiliate earnings, commission rates, and disclosure rules.

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