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Shopify merchants sold $378.4 billion in goods in 2025, up 29% year over year, according to Shopify's FY2025 SEC filing. See the full 2026 breakdown of store counts, merchant numbers, countries, and revenue.
83% of US small businesses have a website as of 2025, up from 65% in 2018, according to Clutch's August 2025 survey of 406 small business owners. See the full 2026 data on adoption, reasons for going without, and lead sources.
An estimated 19.3% of online sales were returned in 2025, according to the National Retail Federation and Happy Returns. See return rate benchmarks by category, cost, and fraud for 2026.
91% of consumers accept terms and conditions without reading them, per Deloitte's Global Mobile Consumer Survey. See 2026 data on who reads terms and conditions, how long it takes, and why almost nobody does it.
Apps were downloaded 149 billion times in 2025 and consumers spent $167 billion inside them, per Sensor Tower's State of Mobile 2026 report. See app counts, revenue splits, and rejection data for Apple App Store and Google Play.
Only 15% of cookie banners are minimally GDPR-compliant and about 25% of visitors accept all cookies on first click. See the 2026 cookie consent data by device, region, and banner design.
![19.3% of Online Orders Are Returned: 2026 [Benchmarks]](/_astro/ecommerce-return-rate-statistics-2026.CZg1x-y__1IyODE.webp)
