![$68.6B: Amazon Advertising 2026 [Spend Data]](/_astro/amazon-advertising-2026.DFxB0rDi_1ebTR.webp)
$68.6B: Amazon Advertising 2026 [Spend Data]
Amazon's advertising business generated $68.6 billion in 2025, up 22.1% year over year and now 9.6% of total company revenue, according to Amazon's own quarterly SEC filings. See the 2026 data on ad spend, retail media market share, and seller disclosure rules.