19.3% of Online Purchases Are Returned: 2026 Data
An estimated 19.3% of online purchases were returned in 2025, according to the National Retail Federation and Happy Returns. See the 2026 return-rate breakdown by category, region, and season.
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An estimated 19.3% of online purchases were returned in 2025, according to the National Retail Federation and Happy Returns. See the 2026 return-rate breakdown by category, region, and season.